Ethiopia premier league club, St George F.C has signed a 5 year partnership with Spanish marketing and management company, Soxna Sports.
Home to Uganda Cranes goalkeeper Robert Odongkara, St George put pen to paper with the Spanish company in Addis Ababa.
The company will be in charge of St George’s ultra-modern youth academy, named after the club’s legend and CAF president Yidnekatchew Tessema, found in Debrezeyit town just outside Ethiopia capital Addis-Ababa city.
For starters, Soxna sports also manages Spanish La Liga side, Real Madrid, and a key partner of China’s Evergrande-Real Madrid football academy.
There is a vivid talent search for raw players across Ethiopia and East Africa in the different age categories to beef up the academy.
St George is arguably the most successful football club in Ethiopia with 29 premier league titles under their belt.