Rugby star Mudoola, Motorsport ace Blick named Intellectual Property Ambassadors

Charlotte Mudoola smiles during the URSB Media breakfast (Photo: David Isabirye)

Intellectual Property Ambassadors:

  • Male: Arthur Blick Jr.
  • Female: Charlotte Mudoola

The Uganda Registration Services Bureau (URSB) has named female rugby star player Charlotte Mudoola and motorsport ace Arthur Blick as the Intellectual Property (IP) ambassadors.

The duo were confirmed on Friday, April 12, 2019 during URSB’s interactive media breakfast meeting at Georgian building in Kampala with the sports journalists under their umbrella body, Uganda Sports Press Association (USPA).

The media breakfast is one of the events in the pipeline to celebrate this year’s Intellectual Property (IP) day coming on 26th April 2019 at Kabira Country resort.

Arthur Blick Jr. (Photo: John Batanudde)

Addressing the media during the meeting, Twebaze Bemanya, the Registrar General, lauded the sports achievements that have always brought pride to Uganda, solidifying the unity as Ugandans.

Flanked by the USPA president Patrick Kanyomozi and the National Council of Sports (NCS) legal officer, Nakamanya, Twebaze officially announced the IP Day 2019 brand ambassadors.

We are proud to announce the IP Day 2019 brand ambassadors; our very own Charlotte Mudoola and Arthur Blick. They have successfully excelled at rugby, motor bike racing respectively and we are proud of their achievements as Ugandans.

Twebaze Bemanya, the Registrar General
L-R: Charlotte Mudoola, NCS’ Nakamanya, Registrar General Twebaze Bemanya, USPA President Patrick Kanyomozi and Mercy Kainobwisho (Photo: David Isabirye)

Bemanya explained the significance of URSB, a government agency responsible for registration of Intellectual property, companies, business names and marriages.

The main purpose of our interaction is to discuss Intellectual Property and the upcoming World Intellectual Property day 2019. Sportingly, things as team songs of various sporting clubs, articles and commentaries journalists write about sporting events, the brands, logos and names of sports teams are all intellectual property. At URSB, we believe that innovation, creativity and intellectual property are the most important aspects of economic development and this is we ensure that every year, Uganda joins the rest of the world to celebrate intellectual property every 26th April, the designated World Intellectual Property Day. We use the day to celebrate creators and innovators and to raise awareness about issues affecting intellectual property. I applaud the different players in the country as the Ministry of Education and Sports, National Council of Sports, individuals like Onyango, Kiprotich, Dorcus Inzikuru and Joshua Cheptegei. I also thank our partners and stake holders in sports like NCS, Uganda Olympic Committee (UOC), Federation of Uganda Football Associations for ensuring that the industry gets the desired attention for allowing to work with us as we protect IP in sports.

Mudoola, who was present during the media break-fast expressed gratitude upon being named ambassador.

This a great opportunity to be named as the Intellectual Property Ambassador. It is a big pleasure that sports personalities we are also recognized.

Charlotte Mudoola, Rugby player
USPA President Patrick Kanyomozi gestures during his address during the URSB media breakfast (Photo: David Isabirye)

I thank URSB for this media inter-face. It is very timely to educate about the Intellectual Property (IP)

Patrick Kanyomozi, USPA President

URSB will use the day to focus on raising awareness on advancing fair play in sports by fighting counterfeits and piracy in the sports industry.

The awareness activities lined up on the day will also include a workshop for the sports industry in the morning and as well as a sports day later.

The theme for this year’s  event is ‘Going for Gold: Intellectual Property and Sports’

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